HOFA Gallery celebrates its tenth anniversary on 11 November 2022 by launching HOFA DAO - London's first-ever decentralized, blockchain-powered community of contemporary art collectors, aiming to make global art investment more accessible.
To mark the occasion HOFA will also launch HOFAVERSE, a new interactive multi-user Metaverse experience at their Mayfair flagship gallery space on 10 November, 6 pm – 9 pm.
The inaugural portfolio valued at over $3,000,000 comprises works by 100 leading contemporary and digital artists, including blue-chip works by Daniel Arsham and Invader.
HOFA’s partners are Morningstar Ventures and the DAO membership NFT passes are $250 each and exclusively sold on Magic Eden’s new Ethereum Launchpad using crypto, Apple Pay and all major credit cards. Members will enjoy fractional portfolio ownership with profits distributed via smart contracts.
Further details below:
10 NOVEMBER 2022
HOFA Gallery, 11 Bruton Street, W1-J6PY
Press Preview and Enquiries:
9 am - 2 pm
6 - 9 pm
RSVP and Enquiries:
Founded in 2012, pioneering international contemporary art gallery HOFA Gallery, will celebrate its tenth anniversary on 11 November 2022 by launching London's first ever decentralized, blockchain-powered community of contemporary art collectors called HOFA DAO (Decentralized Autonomous Organisation).
HOFA DAO’s new art community-led organisation will allow its members to make all decisions regarding the governance of their art portfolio, such as voting for new acquisitions.
HOFA’s vision is to make investing in contemporary art open and accessible to all through using Blockchain technology. It is a natural next step for a company who has a strong record in creating accessible art experiences across contemporary art and blue-chip investments.
HOFA Co-founder Elio D'Anna says about the HOFA DAO, “Whilst the NFT digital collectibles market has declined in the last 10 months, we have seen a 20% increase in collectors investing in physical assets via the use of NFT authentication and blockchain technology. That’s the unique aspect of the HOFA DAO, membership is obtained via NFT passes giving access to investment-grade physical artworks. So, the collector benefits from the dual security of the blockchain with stability of the traditional art market.”
He adds, “This is the new beginning to HOFA’s second decade of pioneering art experiences.”
The founding artist members are 100 highly selected global artists and the $3,000,000 portfolio includes works by blue-chip artists like Daniel Arsham and Invader, as well as established and emerging contemporary artists such as Jan Kalab, Zhuang Hong Yi, Ilhwa Kim and bio-generative NFT artist Agoria.
The first issue 1,111 (of 3,333) HOFA DAO NFT membership passes is available on 11
November at 3 pm (GMT), each valued at $250 and available through Magic Eden’s
Ethereum Launchpad, purchasable with crypto, Apple Pay and all major credit cards.
Members will enjoy fractional ownership of the tokenised portfolio, and profits from
auctions and monthly sales will happen on-chain and be distributed via smart contracts, ensuring transparency across the ecosystem. Other membership benefits include VIP access to exhibitions, early releases and access to HOFAVERSE a new interactive multi-user Metaverse VR gallery and its governance token ARTEM Coin.