Gregory Siff | NFT Release: LONDON

15 - 16 April 2021



HOFA's fourth NFT release is titled "View From The Heart" by Gregory Siff. This crypto-art is a unique 1/1 moving image of Gregory Siff's signature freehand style icons created entirely in digital format.
American artist Gregory Siff is best known for his highly emotive style that merges abstraction, pop and action painting. By using inks, acrylic, and spray-paint, he creates iconic elements in the form of storyboards, capturing time and nostalgia. His works have been included in MoMA PS1’s "Rockaway!", "Vans Custom Culture" at the Whitney Museum of American Art and in luxury fashion house Saint Laurent’s F/W 2018 Collection. Siff also collaborated with revolutionary fashion brand, Pyer Moss, painting pieces live on the runway that are now archived by The Smithsonian National Museum of African American History and Culture.
"To swim inside the heart of another person is an experience that is often felt, not seen. Inside my NFT 'View from the Heart', is the most private view of the innermost walls of a beating heart, where memories of youth, moments in the future and the endless possibility of now all dance, together.
Acrylic and enamel illuminate this merger on canvas and into pixels. The drip began in the studio and was destined for the blockchain. "
- Gregory Siff, Artist
KnownOrigin is an artist-driven platform that seamlessly connects the artist to their creations, with royalties being paid directly through the Ethereum Blockchain in every transaction ensuring authenticity and recognition remains with the creator. KnownOrigin empowers digital creatives over the world to monetise their craft and to engage with their fan base and collectors on a meaningful, transparent and fair basis.

The NFT work "View From The Heart" will launch to the public on 15th April at 6PM (GMT). The auction will run for 24 hours and close on 16th April at 6PM (GMT).


For collectors previously unfamiliar with acquiring NFTs, follow this how-to guide to set up your wallet.