ADVISORY

At HOFA Advisory, we believe that art has the power to redefine spaces, elevate atmosphere and create meaningful emotional resonance. In hospitality, residential, corporate and institutional environments, the integration of art is not merely decorative - it is transformative. Through carefully curated works, a space gains identity, depth and a narrative that enhances every interaction within it.

Our advisory team draws upon deep experience in portfolio management, global sourcing and collection strategy for private clients, designers, developers and hospitality groups. We work closely with project stakeholders to understand the architectural vision, brand identity and experiential goals of each space, ensuring that every artwork selected contributes to a cohesive and compelling environment.

Across all project types, HOFA Advisory provides end-to-end guidance throughout the acquisition and curatorial process. With extensive knowledge of market trends, art history and emerging talent across contemporary and digital art, we identify works that align aesthetically, conceptually and financially with the client’s objectives.

Beyond curation, we manage the full lifecycle of art placement - including authentication, framing, conservation strategy, transportation and installation - ensuring a seamless and professional integration of artworks into the built environment.

Art advisory for hospitality, residential and institutional projects is ultimately about creating spaces with lasting impact. HOFA acts as a trusted partner, bridging the worlds of art, design and architecture to deliver environments that inspire, engage and endure.

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Since 2018, HOFA Advisory has served as the dedicated art curator for the public areas and reception spaces of Rosewood, shaping the visual identity and guest experience through a sophisticated and continuously evolving art program.

Our role has focused on sourcing, commissioning, and installing artworks that reflect Rosewood’s commitment to modern luxury, cultural resonance and timeless elegance. Working closely with the hotel’s design and management teams, HOFA curated a collection that enhances the

architecture and interiors while offering guests moments of discovery, contemplation and inspiration.

Across the lobby, reception, lounge areas, and transitional spaces, HOFA integrated works by leading contemporary and emerging artists, balancing sculptural presence, material richness and refined visual storytelling. The curated selection is reviewed and refreshed periodically, ensuring the environment remains dynamic, relevant and aligned with Rosewood’s evolving brand vision.

Through this long-term collaboration, HOFA has helped define a distinctive aesthetic narrative for Rosewood, one where art is not decoration but a central element of the hotel’s atmosphere, character and guest experience.

Gross Floor Area (GFA): Approx 4,000 sqft

Art Budget: $1,000,000 +

Project duration: 7 years

Ongoing

Since 2023, HOFA Advisory has served as the curatorial and art-sourcing partner for Scorpios Encounters, a cultural project by Soho House that now attracts over 500,000 visitors annually. Our role focuses on shaping the artistic identity of the program through a dynamic and evolving selection of contemporary artworks and installations.

Working closely with the creative and architectural teams, HOFA sources, commissions and curates pieces that reflect the project’s immersive, ritualistic and cross-cultural ethos. From sculptural works and large-scale installations to mixed-media and digital art, each selection is made to deepen emotional resonance, enhance spatial flow and contribute to the project’s atmosphere of communal creativity.

Our end-to-end advisory includes artist selection, acquisition strategy, logistics, placement and long-term curatorial planning. As the project evolves, HOFA continues to refresh and expand the collection, ensuring the artistic program remains relevant, inspiring and aligned with the ever-growing global audience drawn to Scorpios Encounters.

Through this ongoing collaboration, HOFA Advisory helps transform Scorpios Encounters into a landmark art-driven destination - a place where design, culture and contemporary art come together to create memorable experiences for half a million visitors every year.

Gross Floor Area (GFA): Approx 50,000 sqft

Art Budget: $1,000,000 +

Project duration: 3 years

Ongoing

In this heritage townhouse, HOFA’s advisory focused on layering contemporary and classic artworks to enrich spatial experience while respecting the building’s historic identity. We procured paintings, sculptures, objets d’art that complement heritage architecture, ensuring a balance between preservation and modern sensibility. Our consultancy included placement strategy, lighting considerations, and art-furniture-fabric harmony to create a refined, timeless interior.

Gross Floor Area (GFA): Approx. 4,000 sq ft

Art Budget: $300,000

Project Duration: 24 months

Year of Completion: 2023

In this high-end London residence, HOFA’s advisory covered art curation and strategic placement to suit the elegance of the property. We curated a tailored art collection, including wall art, sculptures, decorative pieces that complements interior design, heritage features and the overall atmosphere.

Our role ensured artworks were in harmony with architectural proportions, lighting, and materials, enhancing spatial narrative and giving the home a polished, art-infused identity.

Gross Floor Area (GFA): Approx. 5,000 sqft

Art Budget: $350,000

Project Duration: 24 months

Year of Completion: 2024